Saturday, December 28, 2019

Selling? Think Like a Buyer

Link to Report

Selling a home for highest & best takes strategy, even in today's strong Seller's Market.

When I meet with potential Sellers to present my Marketing Plan, I explain that although I represent the Seller as my client, I must market to the Buyer in order to successfully sell the home.

The recently released 2019 Profile of Home Buyers and Sellers compiled by the National Association of REALTORS® provides valuable insight in to both sides of the real estate transaction. While home buyers may find the information interesting (reinforcing what they already know), the target audience for this report is home sellers. It is a "how-to" guide to attract the best qualified, most motivated buyers.

The biggest competition that existing home sales face is that of new construction. The good news is that move-in ready new homes are scarce, so the opportunity for your existing home to sell at top-of-market pricing is in making it look and feel similar to the new construction found in your community and price range. A REALTOR® can help their clients prioritize which improvements will give them the greatest return on investment with a focus on maximizing the Seller's bottom line.

If you've been thinking about moving, or are just curious about what homes are selling for in your neighborhood, click HERE to find out how much your home is worth in today's market! #findinghomeinutah

Kim Novak is an SRS: Seller Representative Specialist and has been her Client's guide to successful selling throughout her 24-year career. She can be reached at (801) 726-1443 or email to

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